An initiative in patronage by Shimai Jayachandra. 

To own a sari from Kanchipuram or Banaras is to become the custodian of a legacy. For generations, master weavers have translated myth and memory into silk and gold, creating heirlooms defined by their weight, their luminous zari, and their soul. This is the original art of slow fashion—a testament to patience, skill, and a lineage that flows through the hands of its creators. 

Kashi to Kanchi: The Weave Line is a conscious move to honour the craft by ensuring its creators thrive. We have built an architecture of preservation—a direct path from the loom to your wardrobe, founded on radical equity. It is an architectural shift, ensuring that your acquisition does more than adorn—it empowers. A significant portion of each purchase is dedicated to sustaining the weavers' livelihoods, nurturing their families, and securing the future of this profound cultural heritage.

When you choose this sari, you become a patron of a living history, a guardian of a craft. You wear a masterpiece rich with meaning and purpose.