About Shimai Jayachandra

Founded in 2017 by designer Shimai Jayachandra, an award winner from the prestigious National Institute of Fashion Technology, Chennai, the brand focuses on artisanal Indian wear that exudes an air of royalty.
 
Inspired by nature, art, and travel, the Designer blends ideas through her collection's experimental designs and innovative concepts while maintaining its incredible heritage and values. The common thread in her work is the intense focus on hand embroidery, unusual colour combinations, the aesthetic of rich Indian textiles, and meticulous craftsmanship in its pure form and complexity to fit the contemporary consumer. 
 
The Designer believes that one can raise a brand with all the technologies we have today but still with the human touch of handmade techniques.
 
The brand consistently engages with India's artisan communities, with which it coexists. An ongoing project to empower India's craft community and build sustainable livelihoods for more than 200 artisans defines the brand's purpose.