About Shimai Jayachandra

Shimai Jayachandra
Designer / Director

Founded in 2017 by designer Shimai Jayachandra, an award winner from the prestigious National Institute of Fashion Technology, Chennai, the brand focuses on artisanal Indian wear that incorporates art into attire and exudes an air of royalty.


Inspired by nature, art, and travel, the designer blends ideas through experimental designs and innovative concepts in her collection while maintaining its incredible heritage and values. The common thread in her work is the intense focus on hand-embroidery, unusual color combinations, the aesthetic of rich Indian textiles, and meticulous craftsmanship in its pure form and complexity to fit the contemporary consumer. 


 The Designer believes that one can raise a brand with all the technologies we have today, but still with the human touch of handmade techniques.


 The brand consistently engages with India's artisan communities with which the label co-exist. It's an ongoing project that aims to empower India's craft community and build sustainable livelihoods for more than 200 artisans that defines the brand's purpose.